In 2025, the hotel industry is transforming to meet new customer expectations, incorporating sustainable solutions, technological advances and offerings tailored to modern lifestyles. Discover the key trends that are redefining the sector.
- SUSTAINABILITY FIRST AND FOREMOST
Travellers are increasingly aware of the environmental impact of their accommodation choices. A study by Booking.com reveals that 70% of travellers worldwide consider sustainability to be an essential criterion when choosing a hotel. In response to this growing demand, Lieberman Tranchemontagne offers most of its textile products with Oeko-Tex certification, guaranteeing products free from substances harmful to health and the environment. Our sheets and pillows, made from high-quality, environmentally friendly materials, enable hotels to make a commitment to a greener future while ensuring optimum comfort for their guests.
- PERSONALISED EXPERIENCES THANKS TO ARTIFICIAL INTELLIGENCE
The personalisation of holidays has become essential for building customer loyalty. In 2025, artificial intelligence technologies will make it possible to create ultra-personalised experiences, tailored to the specific preferences of each traveller. According to this Crews Education article on hospitality trends, hotels are increasingly using chatbots, preference-based recommendations and voice assistants to meet the unique needs of guests.
- THE RISE OF ‘WORKATION
With the rise of telecommuting, ‘workations’ (combinations of work and holiday) are growing in popularity. Hotels plan to integrate co-working spaces and develop offers for nomadic workers by 2025. Travellers are looking for places where they can work efficiently while enjoying their free time in pleasant surroundings.
Lieberman Tranchemontagne offers top-of-the-range textiles to create spaces for relaxation and comfort in rooms, perfect for guests on extended stays. Our towels from the Alba collection, which are hard-wearing and absorbent, and our bathrobes add a touch of luxury to every moment of relaxation, creating an atmosphere conducive to resting after a day's work.
- HYGIENE AND WELL-BEING A PRIORITY
Well-being now occupies a central place in the customer experience. According to SIS International, hotels that incorporate wellness programmes and special facilities for health and hygiene see an increase in customer loyalty. The Oeko-Tex certified products we offer, such as our T-300 sheets and duvet covers, ensure maximum comfort while minimising the risk of allergies for sensitive guests.
The concept of well-being also extends to the details: from ultra-soft towels, such as those in our Stella collection, to Boston bathrobes, each product is designed to offer an unrivalled experience of relaxation and well-being.
- CONTACTLESS TECHNOLOGIES AND CYBER SECURITY
The rapid digitisation of the hotel sector has made cyber security a necessity. Hotels are investing heavily in data protection to ensure the security of their guests' personal information. Cybersecurity has become crucial with the rise of contactless technologies, which facilitate check-in interactions, in-room ordering and secure payment.
The hotel industry in 2025 is moving towards a more sustainable model, focused on the well-being of guests and enhanced by technology. By incorporating high-quality products like those from Lieberman Tranchemontagne, hotels can not only meet the demands of new trends, but also guarantee comfortable, long-lasting and safe stays. Our textiles, which are Oeko-Tex certified and designed to offer exceptional durability, enable establishments to offer a top-of-the-range experience, while remaining respectful of the environment.